Hi, I'm Michelle 👋🏻
I’m a UX leader and design systems specialist who helps teams turn research into clear, scalable product experiences that improve clarity, confidence, and conversion.
I’m a UX leader and design systems specialist who helps teams turn research into clear, scalable product experiences that improve clarity, confidence, and conversion.
Based in NYC 📍
I lead product design for ecommerce and consumer experiences, shaping strategy and execution to help users make confident decisions and drive measurable business outcomes. With 10+ years of experience, I turn user insight and behavioral data into scalable systems, guiding teams to deliver clearer journeys, stronger usability, and sustained conversion growth.
Selected projects
Selected work demonstrating how I turn user insight into clear, scalable experiences that drive activation, engagement, and conversion.
Feedback from Collaborators
I work closely with product managers, engineers, and stakeholders to balance user needs, business goals, and real-world constraints.
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Brendan Hastings
Chief Technology Officer at Birdy Grey / Former SVP of Engineering & Digital Product at Thinx Inc.
"Michelle Flacks is a UX-driven, technical, data-savvy creative who thrives where design meets strategy. She’s a rare thought partner who understands the business, the tech, and the user, translating complex challenges into digital experiences that not only work but deliver tangible results."
Maria Molland
Former CEO of Thinx Inc.
”Michelle is an exceptionally talented designer who combines creativity with strategic insight. During our time together at Thinx, she consistently delivered user-centric solutions that not only elevated the brand’s aesthetic but also drove real business impact. She approaches every project with clarity, energy, and empathy, making her a valued partner across teams.”
Elise Mortensen
Head of Growth at HTD Health / Former collegue at Thinx Inc.
"Michelle combines refined taste with a keen eye for user-centered design. Her work is not only visually striking, but also deeply aligned with each brand’s audience and business goals. On top of that, she’s an absolute joy to collaborate with."
Kim Suchy
Digital Design Director at Greenlight / Former collegue at Thinx Inc.
"I loved working with Michelle’s brain. She was always first to question assumptions and think big, while curious and skilled at the minutiae of design systems. She’s a supportive collaborator and has amazing energy to keep the work feeling fun! "
Alyssa Nasca
Former Director of User Experience at Thinx Inc.
"Michelle is a thoughtful and strategic user-centered designer who has an expert grasp on how to balance user needs with business goals. She creates detailed, specific user flows and interactions, while maintaining a holistic view of the larger design system. I'd work with her again in a heartbeat!"
Interested in connecting?
Let’s talk design, projects, collaborations, or really anything you want
Interested in connecting?
Let’s talk design, projects, collaborations, or really anything you want
Interested in connecting?
Let’s talk design, projects, collaborations, or really anything you want
MICHELLE FLACKS
Copyright © 2026 by Michelle Flacks
MICHELLE FLACKS
Copyright © 2026 by Michelle Flacks
MICHELLE FLACKS
Copyright © 2026 by Michelle Flacks