OVERVIEW
Zest is a new furniture brand based out of China, under the umbrella company of Markor Furnishings. Zest furniture is created with a younger demographic in mind, featuring a modern and fresh design aesthetic. Much of the furniture is fully customizable and allows the customer to decide almost every element including color, size, hardware and material.
Zest came to us for an simple and sleek American perspective, in contrast to the busy web design trends popular in China. With very short timelines and complex requirements, we delivered over 25 template-style visual interfaces for them to use to create their functioning website.
Project Challenges
Creating something from nothing
Zest was a brand new concept and therefore, had no branding or content to speak of. Alongside concepting for the overall web experience, we were also crafting parts of what would eventually become Zest's brand identity.
Language and Cultural Barriers
Zest was a furniture company based in China and wanted to align with sales tactics and web design that made sense to Chinese customers. In addition to creating a web design that we considered best in class, we had to make sure our Chinese counterparts felt the same.
FPO
FPO
Site Map
Wireframes
Product Detail Page
Product Listing Page
Shopping Cart
Order Detail Page
Editorial Detail Page
Results
Overall user conversion rate: 5.52%
Average month-over-month growth: +53.57%
4.9% of Thinx customers discovered the Thinx brand through their engagement with BTWN
TEAM
Rafael Cespedes (Lead UI Designer)
Alex Jones (UX Designer)
Steve Rechtman (Project Manager)
Eric Ramah (Lead Business Analyst)
Mickey Coey (Associate Account Manager)
Cristina Frank (Account Director)
Giles Hendrix (Scrum Master)
Zak Kubert (Creative Director)
Michelle Flacks © 2022