OVERVIEW
Uni K Wax is a waxing studio with over 30 locations across Florida, New York and New Jersey. They are best known for their proprietary elastic-wax formula. Created with natural ingredients, the formula is designed to offer as pain-free of an experience as possible. Uni K Wax aims to offer the best in class, in all aspects, for their customer base.
Our task for Uni K Wax was to redesign their brand identity to align with the level of quality and luxury offered at their physical studios. We were then also tasked to create a 360° marketing campaign, full website redesign and refreshed franchise brochure for their new brand. Upon presentation of our work to the Uni K Wax clients, they literally cried tears of joy.
BEFORE
Original Logo
AFTER
New and improved Logo
Sketches
Brand Identity Guidelines
Logo
Variations
Logo Variations
Refreshed Franchise Brochure
Brand Collateral
Results
- Updated Uni K Wax branding has been deployed across multiple channels including Facebook, Instagram, Twitter, e-mail marketing, mailers and across their website
- 10+ new Uni K Wax locations have opened across 3 states which prominently feature the new logo, color scheme and branding
Several existing locations have also been refitted to feature the improved branding - Improved franchise materials and branding made it possible for Uni K Wax to expand their franchise outreach efforts and create a clear pathway for potential franchisees
TEAM
Miranda Geraci-Yee (Copywriter)
Mary K Bickes (Account Executive)
Cristina Frank (Account Director)
Nicole Zizila (Creative Director)
Steve Zizila (Creative Director)
Todd Wender (Executive Creative Director)
Michelle Flacks © 2022