OVERVIEW
Uni K Wax is a waxing studio with over 30 locations across Florida, New York and New Jersey. They are best known for their proprietary elastic-wax formula. Created with natural ingredients, the formula is designed to offer as pain-free of an experience as possible. Uni K Wax aims to offer the best in class, in all aspects, for their customer base.

Our task for Uni K Wax was to redesign their brand identity to align with the level of quality and luxury offered at their physical studios. We were then also tasked to create a 360° marketing campaign, full website redesign and refreshed franchise brochure for their new brand. Upon presentation of our work to the Uni K Wax clients, they literally cried tears of joy.

YEAR

2017

ROLE

Art Director/Designer

MEDIUM

Brand Identity

https://unikwax.com/

BEFORE
Original Logo

AFTER
New and improved Logo

Sketches

ComingSoon

Brand Identity Guidelines

UniK_Typography
UniKColor__0001_Green-1
UniKColor__0003_Green-3
UniKColor__0002_Gray
UniKColor__0000_Green-2

Logo
Variations

Logo Variations

LogoVariations

Refreshed Franchise Brochure

Brand Collateral

UniKStoreFront
UniKWaxInterior
UniKWax_Mockup
TureenMF_small
UNIK_MF_Reception Desk_small
Half+Page+Newspaper
UNI+K+Rewards+Keys
UNI+K+BusinessCards_situ
UNIK_TableTent
17-UNIK-0001_Giftcard_C3-01
Unikwaxstudios_FBPage
UniKPrintAd
UniKSubway
UniKWebsite3
UniKWebsite2
UniKWebsite1

Results

  • Updated Uni K Wax branding has been deployed across multiple channels including Facebook, Instagram, Twitter, e-mail marketing, mailers and across their website

  • 10+ new Uni K Wax locations have opened across 3 states which prominently feature the new logo, color scheme and branding
    Several existing locations have also been refitted to feature the improved branding

  • Improved franchise materials and branding made it possible for Uni K Wax to expand their franchise outreach efforts and create a clear pathway for potential franchisees

TEAM

Miranda Geraci-Yee (Copywriter)
Mary K Bickes (Account Executive)
Cristina Frank (Account Director)
Nicole Zizila (Creative Director)
Steve Zizila (Creative Director)
Todd Wender (Executive Creative Director)

Thanks for stopping by, let's chat!

Thanks for stopping by, let's chat!

Thanks for stopping by, let's chat!

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